Your most expensive guest — and how to win them back

Episode notes

In this strategic episode of Hotel Moment, Brenna Turpin, Marketing Coordinator at Revinate, challenges hoteliers to identify their most expensive guest. It's not the early check-in requester or the upgrade seeker — it's the guest who continuously books through OTAs, not because they prefer third-party channels, but because they're missing a compelling reason to book direct.