Winning the holiday rush: Breaking through the BFCM inbox | A Revinate webinar

Episode notes

In this strategic Hotel Moment webinar, three Revinate experts come together to tackle the biggest challenge facing hotels during Black Friday, Cyber Monday, and Travel Tuesday: how to stand out in the crowded holiday inbox and ensure your campaigns actually reach guests. With deep experience in both hospitality technology and customer-driven marketing, Anisha, Melissa and Freya break down the essentials of email deliverability, strategic campaign planning, and innovative new tools for hotels looking to maximize their holiday performance. What you'll learn: Email deliverability fundamentals : How authentication protocols—SPF, DKIM, and DMARC—are now mandatory for inbox placement across Gmail, Yahoo, Apple, and Microsoft, and the consequences hotels face for non-compliance. Sender reputation management : Why consistent sender identity and monitoring with Google Postmaster are vital to keeping your communications out of spam folders, especially during high-volume holiday sending.