Will guests trust AI with their travel plans? | with Aaron Miller

Episode notes

In this episode of Hotel Moment, host Karen Stephens, Chief Marketing Officer of Revinate, sits down with Aaron Miller, Senior Vice President of Digital Marketing and CRM at Highgate, to unpack what genuine AI adoption looks like inside one of the world's largest hospitality companies. With more than 20 years of digital, CRM, and loyalty experience across brands like The Venetian Resort Las Vegas, Sidell Group, Trump Hotels, and Turning Stone Enterprises, Aaron brings a buyer's discipline to a conversation flooded with vendor hype, while keeping a sharp eye on guest behavior, content ownership, and live demand challenges. What you'll learn: ● Cutting through "AI-powered" marketing: How to evaluate vendor claims case by case when every deck now references AI, and why saturation is now the baseline expectation rather than a differentiator. ● The three AI futures from McKinsey: Why the OTA-dominant, agent-to-agent, and direct booking renaissance scenarios each carry different implications, and why hotel-owned content sits at the heart of the most favorable outcome.