The 2026 Revinate Hospitality Benchmark report is live — with channel-level insights

Episode notes

In this episode of Hotel Moment, Brenna Turpin, Marketing Coordinator at Revinate, sits down with Bailey Yeats, Marketing Manager at Revinate, to unpack the 2026 Revinate Hospitality Benchmark Report — eleven years in the making and the most data-rich edition yet. Analyzing 2.8 billion emails, 4.3 million phone calls, 22 million text messages, and 28 million guest reviews from 2025 globally, this report gives hoteliers real behavior-based benchmarks across every major communication channel. The conclusion is clear: data, strategy, and execution separate the hotels that will win in 2026 from those leaving revenue on the table. What you'll learn: ● Email still converts: Newsletters benchmark at 33.6% open rates and $1,249 average booking value globally. Voco Belfast hit 60% — nearly double the benchmark — proving what intentional segmentation can achieve. ● Double opt-in ROI: This campaign type delivers over $3,600 in booking value and averages 17 room nights booked per campaign sent, making it one of the highest-returning email types in the report. ● Intent-driven email wins every time: Cart abandonment and cancellation recovery campaigns convert above 5%-6% globally.