Stop ignoring the phone: Why the voice channel is your hidden revenue channel | a Revinate webinar

Episode notes

In this compelling webinar episode of Hotel Moment, Jack Newkirk (Enterprise Sales Consultant) and Jason Wells (Customer Success Manager) from Revinate join Dean Blackburn (Director of Resort Experience) from French Lick Resort to explore how strategic voice channel management can transform hotel revenue. The team debunks the myth that the voice channel is dead, proving instead that it's simply been neglected by most properties. French Lick Resort serves as the perfect case study, having undergone a complete transformation of its reservation operations post-COVID. What You'll Learn: ● Voice channel transformation: Dean shares how French Lick shifted from reactive post-booking upselling to proactive pre-arrival engagement, calling leisure guests 14 days before arrival when they're ready to make final decisions about their stay. ● Agent development: Learn how French Lick transformed their team from "order takers" into sales professionals by improving average call handle time, empowering agents to handle all amenity bookings, and creating a culture where agents taste new menu items to better sell dining experiences.