Is hotel marketing broken? Why siloed data won't drive more revenue | with Evan Crawford

Episode notes

In this episode of Hotel Moment, Karen Stephens, Chief Marketing Officer of Revinate, welcomes back Evan Crawford, Vice President of Marketing at Pyramid Global Hospitality, for his second appearance on the podcast. Evan returns with the same operational clarity that made his first appearance so valuable, but this time the conversation is grounded in the 2026 Revinate Hospitality Benchmark Report and the practical questions of what to do with the enormous volume of guest data flowing into hotel systems every day. His answer is consistent throughout: the opportunity is not in collecting more data, it is in connecting what already exists and using it with genuine intent. What you'll learn: ● Guest feedback is now a generative search signal: Beyond its traditional role in operations, guest feedback is central to how LLMs assign authority to hotel content. Pyramid Global Hospitality treats reputation data as both an ops tool and a discoverability asset as the industry transitions from organic search to generative engine optimization.