Garbage in, garbage out: Why hotel data will make or break AI | with Charlie Osmond

Episode notes

In this episode of Hotel Moment, Dylan Cole, Managing Director EMEA at Revinate, sits down with Charlie Osmond, Co-Founder and Chief Growth Officer of TripTease, for a far-ranging conversation on the state of hotel data, the AI booking journey, and why the industry's biggest competitive threat may not be ChatGPT, but dirty data. With more than twelve years building technology at the intersection of behavioral psychology and the direct booking channel, Charlie brings a uniquely grounded perspective to the hype surrounding AI. His core message is urgent: the hotels and vendors that get their data right now will compound that advantage exponentially as AI capabilities accelerate. What you'll learn: ● The direct channel opportunity: Why Charlie believes OTAs face more disruption from AI than hotel websites do, and how emerging technologies like WebMCP could give individual properties new tools to learn more about guests than ever before. ● The data quality imperative: How the difference between clean data and dirty data translates — in Charlie's words "10x, 100x, 1000x" — into the quality of every AI-powered decision your property makes.