From concept to culture: How passion shapes hotel design & guest loyalty | with Diego Calvo

Episode notes

In this episode of Hotel Moment, Dylan Cole, Managing Director EMEA at Revinate, sits down with Diego Calvo, CEO and Co-Founder of Concept Hotel Group, for a conversation as distinctive as the hotels Diego builds. A lifelong Ibiza native, music promoter, collector of over 700 vintage shirts, and passionate champion of cultural hospitality, Diego founded Concept Hotel Group in 2013 with a clear conviction: hotels should be cultural destinations with a genuine personality, not just places to sleep. Today, nine brands and nearly a decade later, that conviction is producing 35 to 43% direct bookings across the portfolio, driven not by pricing strategy but by brand desire so strong that guests search properties by name rather than browsing OTAs by location. What you'll learn: ● Five pillars, nine personalities: Art, fashion, design, music, and cinema are not marketing language at Concept Hotel Group, they are the structural framework around which each hotel brand is built. Gran Paradiso, the movie hotel, features a 30-seat cinema and a rotating gallery of commissioned video art. Los Felices, the fashion hotel, displays work from 80 fashion designers across its corridors and rooms.