Capture and convert FIFA World Cup demand and win more direct revenue | with Adam Mogelonsky

Episode notes

In this episode of Hotel Moment, host Karen Stephens, CMO of Revinate, welcomes back Adam Mogelonsky, Partner at Hotel Mogel Consulting Ltd with over 15 years of experience focusing on revenue modeling, margin optimization, and integrating emergent technologies for upscale and luxury hotels, to discuss preparing for FIFA World Cup 2026. With less than eight weeks until the tournament brings 72% ADR premiums and 13% RevPAR lifts to 16 host cities across 11 US markets, three in Mexico, and two in Canada, Adam emphasizes viewing FIFA not as a one-off event but as an opportunity to build systems and processes applicable to any future landmark compression event. What you'll learn: Operational challenges from lead time volatility : Pandemic refundable policies trained guests to book days before arrival instead of months ahead, making it nearly impossible to forecast labor needs when premium rates create higher service expectations. Adam explains how to manage operational delivery when you can't predict demand until the last minute.