2026 Hospitality Benchmark Report leadership series: Unlocking revenue from the guest data you already have | a Revinate webinar

Episode notes

In this webinar episode of Hotel Moment, Bailey Yeats, Marketing Manager at Revinate, sits down with Gitti Hernández, Digital Marketing Manager at Casa de Campo in the Dominican Republic, for the second session of the 2026 Benchmark Report Leadership Series — this time focused entirely on database health. Casa de Campo is one of the Caribbean's most complex hospitality operations: 315 rooms across 7,000 acres, three golf courses, a private beach, an equestrian centre, a marina, a racket centre, and a 6,000-seat amphitheater that has hosted Frank Sinatra, Andrea Bocelli, and Jennifer Lopez. Managing the guest data that flows through a property like that and using it to create genuinely personalized experiences is not a theoretical exercise. It is ten years of daily work that Gitti has led from the inside. What you'll learn: ● Database growth is the foundation of marketing growth: North American hotels are seeing 21% to 26% database growth year over year across all property sizes. That compounding growth creates the audience that makes segmentation, personalization, and direct revenue campaigns possible, but only if the data collected is clean, complete, and structured correctly.