2026 Hospitality Benchmark Report leadership series: Email strategies that drive revenue | a Revinate webinar

Episode notes

In this webinar episode of Hotel Moment, Bailey Yeats, Marketing Manager at Revinate, sits down with Christine Malfair, Fractional CMO for Independent Hotels at Malfair Marketing, for a practical, data-rich session on the email channel findings from the 2026 Revinate Hospitality Benchmark Report. Drawn from 2.8 billion emails analyzed globally throughout 2025, this edition of the report is Revinate's most comprehensive yet — and the email findings make a clear case that the shift from volume to precision is no longer optional. It is the difference between conversion rates that move revenue and sends that quietly damage sender reputation. What you'll learn: ● Open rates are determined before the email is opened: Newsletters benchmark at 33.8% open rates globally. But as Christine notes, open rates are a measure of one thing — the subject line. Citing David Ogilvy's rule that 80 cents of every marketing dollar should go to the headline, Christine argues that subject lines have moved from important to hyper-important, especially as inboxes become more competitive and direct guest relationships more valuable.