Cher Jones - Your Brand At Work

Episode notes

Sponsored by Nola Simon Advisory: Learn More From This Bonus Podcast Episode "Better branded people get better jobs." - Cher Jones I first discovered the power of personal branding when I tried to move internally at the company I worked for 17.5 years. I worked in the US division for 16 years and I wanted to move to the Canadian division to make sure that my work experience was relevant in Canada. It was like I had moved to Boston for 16 years - the Canadian division kept declining me because they didn't understand my skills and abilities. Some didn't even know that the company had US division workers in Canada. I started using internal communication and collaboration tools like Yammer and became active on Linkedin. I volunteered for hackathons, innovation challenges, ERG committees. It worked. I was able to move to the Canadian division, I won an award received by less than 1% of employees and I was asked to found and lead a new ERG for parents and caregivers when the pandemic started. As part of my career pivot, I wanted to deepen my understanding of personal branding and looked to Linkedin for experts. Cher Jones was one of the people I found.