How endota scaled “feeling better” into Australia’s largest wellness network

Episode notes

Imagine walking into a spa stressed, shoulders tense, mind racing with the weight of your day. Then, after a single treatment, something shifts. Your shoulders drop. Your breathing deepens. The mental chatter quiets. You leave feeling not just relaxed, but genuinely restored, as if you’ve pressed a reset button on your entire being. In this episode of Growth Diaries, host Sudheer Koneru is joined by Melanie Gleeson, the founding CEO of endota, to unpack how a single spa launched in 2000 grew into Australia’s largest wellness network, delivering roughly 850,000 treatments a year while staying anchored to a clear intention: helping people feel better. What You’ll Learn: How to build brand loyalty through experience gifting The framework for scaling service-based businesses without losing quality Why values-aligned hiring attracts the right talent at every stage How to transition from a scrappy startup to a multi-location franchise model The strategic advantage of building from service first, then adding products How to protect therapist energy and prevent burnout in high-touch industries Melanie Gleeson is the founding CEO of endota.