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Growth Diaries by Zenoti

From Prince to Spalon: Turning creativity into a luxury experience brand

Growth Diaries by Zenoti · 2026-01-20 · 48 min

Episode notes

He took a bankrupt, struggling salon with 23 demoralized employees and built it into a thriving multi-location business with nearly 400 team members, nearly $3 million in annual gift card deferred revenue, and a reputation for legendary customer service and technical excellence. In this episode of Growth Diaries, Mitchell Wherley joins host Sudheer Koneru to dive into the turnaround playbook that worked: listening first, rebuilding trust fast, crafting a mission statement that still holds decades later, and building experience gifting into a growth engine. What You’ll Learn: How to turn around a failing business by listening first Why building a mission statement in year one matters more than waiting The gift card strategy that drives sustainable growth Why pricing should reward your best providers and retain your team How to retain talented team members through life's transitions The skill that separates great leaders from good ones Mitchell Wherley is the Owner of Spalon Montage, a luxury salon and spa brand that has dominated the Minneapolis-Saint Paul market for nearly 34 years.

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