Building a 15-location Med Spa brand through client experience, culture, and smart growth

Episode notes

When Emily Fernandez decided to leave her stable career as a patient experience officer at a three-hospital healthcare system, she was solving one problem she observed in her husband’s OB/GYN office, where aesthetic clients sat in waiting rooms next to women dealing with cancer diagnoses and complicated pregnancies. In this episode of Growth Diaries, Emily Fernandez, Co-founder and VP of Operations at Evolve Med Spa, joins host Sudheer Koneru to explore how a hospital patient experience leader turned a side aesthetic project into a 15-location powerhouse brand in just four years. What You’ll Learn: Why selling confidence beats selling insecurity in the long run The difference between operational excellence and emotional loyalty What it really takes to scale from 1 to 15 locations without franchising How referrals outperform ads in service-based businesses Why culture must be defined before expansion What role should AI play in enhancing human connection Emily Fernandez is the Co-founder and VP of Operations at Evolve Med Spa, known for her expertise in building client-centric wellness businesses and transforming patient experience into a competitive advantage.