The CMO Scorecard: Benchmark Your Marketing Team, Close Gaps & Build a Revenue-Ready Org

Episode notes

#20: Ever wonder how your B2B marketing team stacks up against others? Not just in headcount or budget—but in actual maturity, strategy, and execution? In this episode of Growth Activated , we’re diving into the Sales and Marketing Maturity Matrix—a powerful assessment designed to help marketing leaders benchmark their teams across 9 essential pillars of go-to-market success. Whether you're leading a small but mighty team or scaling a complex org, this framework reveals exactly where you stand—and how to grow from there. I’m joined by Jim Irving, creator of the Matrix and a veteran sales and marketing executive, and Michael Phelan, founder of Go-to-Market Pros and advisor to B2B companies transforming how they drive revenue. If you're looking to evolve from reactive execution to proactive, revenue-aligned strategy—this episode is for you.