Search Everywhere Optimization: How AI Is Changing the SEO Game

Episode notes

#22: The rules of SEO are changing—and if you’re a B2B marketing leader still focused only on Google, it’s time to expand your playbook. In this episode of Growth Activated , I’m joined by Mark Goloboy, a fractional CMO and AI marketing strategist helping teams adapt to the new world of LLM Optimization—where tools like ChatGPT, Gemini, and Perplexity now shape how your brand shows up in search. We’ll explore what this shift means for modern B2B marketing teams, how AI is reshaping the way buyers research, and where marketing leaders should invest to stay competitive.