Selling to the Enterprise Buyer with Alex Rushent
Go to Market Coffee Talks · 27 min
Episode notes
Ever wondered what it takes for a small business owner to sell into a giant enterprise organization? This week, Mark Jacobs and Rob Kriner talk to futurist Alex Rushent about the steps entrepreneurs should take and the pitfalls they can avoid when considering selling to a large corporation. Alex has over 20 years of experience in the Intellectual Property industry. He is pre-launching his new venture, ciao.global, and is consulting with companies on how they can effectively manage their portfolio of intangible assets. Looking for Go-to-Market help? Mark's got your sales needs covered at Fractional Full Measure LLC Mark's LinkedIn Mark's Pie Adventures - Pie, Coffee and Conversation Rob's got your GTM needs covered at Sync Strategic Digital Rob's LinkedIn