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Go to Market Coffee Talks

Moving from Founder Seller to Sales Team Leader with Brian Looney

Go to Market Coffee Talks · 28 min

Episode notes

On today's episode, Mark and Rob are talking to Brian Looney, a long-time veteran of sales and sales leadership with multiple successful stints as an entrepreneur mixed in (Gotham Partners, Huski.ai and currently Clozrr, Inc.). Brian loves the art of persuasion and working with sales professionals - a special breed who knowingly embrace a profession where, in the best of all possible worlds, a 30% success rate is considered absolutely crushing it. Scaling from founder-led sales to a full sales team is one of the biggest and trickiest leaps for any business. In this episode, Mark, Rob, and Brian dig into the mindset shifts, must-do steps, and common pitfalls that every founder needs to know when moving from closing every deal themselves to leading a professional sales organization. Looking for Go-to-Market help? Mark's got your sales needs covered at Fractional Full Measure LLC Mark's LinkedIn Mark's Pie Adventures - Pie, Coffee and Conversation Rob's got your GTM needs covered at Sync Strategic Digital Rob's LinkedIn

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