82. From Lead Gen to Sales: What Is a Marketing Plan That Works?
Go Get Great · 2025-01-21 · 36 min
Episode notes
In this jam-packed conversation, we're diving deep into answering the question "what is a marketing plan" for small business owners so you understand the fundamentals of crafting a marketing plan that balances lead generation, nurturing your audience, and planning your content effectively. A marketing plan isn't just another business buzzword—it's your roadmap for attracting the right people, building trust, and converting followers into paying clients. I'll guide you through taking your followers from "I just hit follow" to "I'm ready to buy." We'll explore: What a marketing plan is (and isn't) How to create one with an intentional focus on lead generation The nurture phase: why your audience needs to trust YOU over your competitors Balancing content types to create a strategy that feels authentic and sustainable If creating a marketing plan has felt overwhelming or unclear, you'll leave this episode with a simplified strategy you can start using today. Ready to attract more leads, build lasting trust, and grow your business with purpose? Hit play, and let's map it out together! Go Get Great Episode 82 References Go Get Great ep. 81 - What is a Strategic Plan? Go Get Great ep.