78. It's Time to Ditch Your Website's Email Marketing Add-On: Why Small Businesses Should Choose a Dedicated Email Marketing Platform

Episode notes

If you're using your website's built-in email platform, this episode is a must-listen. While it may seem like a cost effective option, the truth is these tools often come with significant limitations that can hold your business back as it grows. Eventually, you should outgrow the basics, and in this episode, we'll break down exactly why that is—and how to know when it's time to upgrade. Website email tools are marketed as convenient add-ons, but here's the reality: email marketing isn't their primary focus. These platforms don't get the updates, features, or attention that a dedicated email marketing platform offers. From limited design options to lackluster automations, and insights that don't give you the data you need, these tools are more of a stepping stone than a long-term solution.