65. DIY vs. Professional Branding: Can You Tell the Difference? with Carolina Ibarra-
Go Get Great · 2024-07-23 · 59 min
Episode notes
How complete is your businesses' brand kit? In this episode, we're takign a drive through brand land with our expert guest, Carolina. We'll review the fundamentals of branding (spoiler alert, you're liking missing some of these!), why it's crucial for your business, and how to create a brand kit that truly represents you. We'll explore the key components of a brand kit, from color schemes and fonts to your brand voice and secondary logos. Carolina shares invaluable insights on the importance of consistency and accessibility in your branding, and why a well-defined style guide is fundamental and a total game-changer for your marketing. Whether you're DIY-ing your brand or working with a designer, this episode is packed with tips to help you create a clear, legible, and memorable brand identity. Plus, we've got some great resources and book recommendations to further your branding journey. Episodes References The Futur The Company of One Book Logo Lingo Free Resoruces The Colour Palette Tester The Colour Palette Builder