GEO: Mastering Search in the Generative AI Era

Episode notes

We aren’t talking fluff. We aren’t talking theory. We are talking about the technology that is fundamentally breaking and remaking B2B marketing: Generative Engine Optimization (GEO). Join host Scott Kuberski for the inaugural episode as he explains why traditional SEO strategies are leaving you invisible to ChatGPT and Google SGE. Key Takeaways: Why "getting the click" is no longer the goal. 5 actionable pillars to make your content "digestible" for AI models. Immediate homework: How to audit your content for entities, schema, and authority today. If you are in B2B marketing, this is a must-listen. It’s time to skate to where the puck is going. Hit play and let's get to work.