The Future of Work Requires a Fractional Talent Strategy with Lara Vandenberg

Episode notes

In this episode of The Future of Work® Podcast , Frank Cottle speaks with Lara Vandenberg , Founder and CEO of Assemble , about the structural changes redefining how modern teams are built. Drawing from her work with chief marketing officers and enterprise leaders, Lara explains why traditional headcount models are breaking down and why companies are moving toward capability-based ecosystems that combine full-time employees, freelance specialists, AI, and operational strategy. The conversation explores the future of work through one of its most urgent questions: how should companies design teams when speed, uncertainty, and technology are changing faster than org charts can keep up? Together, Frank and Lara unpack the rise of fractional talent, the growing importance of internal culture, the role of AI in reducing but not eliminating jobs, and why businesses must rethink talent systems from the customer backward. For leaders navigating workforce design, marketing operations, and long-term organizational resilience, this episode offers a sharp and practical look at where work is heading next.