How CFOs Are Using the Return on Change to Fix Failing Projects and Rethink ROI with Vincent & Ilana

Episode notes

In this episode of FP&A Unlocked, Paul Barnhurst is joined by Vincent Messina and Ilana Esterrich to discuss how organizations should approach ROI and transformation. They dive into why traditional ROI methods often fail, the concept of Return on Change, and how financial leaders can better manage software implementations and drive business outcomes. Vincent is a seasoned enterprise software sales leader with over 25 years of experience. Vincent is currently the Northeast Director of business development at UHY, a CPA firm, and works on advising CFOs through his partnership with UHY. Ilana is the Chief Financial Officer at Planned Parenthood Federation of America, where she oversees a comprehensive portfolio, including accounting, treasury, compliance, and financial planning. Expect to Learn: Why ROI calculations often fail and how Return on Change provides a more effective approach. How to align financial decisions with business outcomes. The evolving role of FP&A professionals in driving decisions beyond traditional reporting. Key strategies for managing change during financial transformations.