The Sense That Controls Your Emotions—And Why Tech Is Finally Hacking It | Ep 305 with Siddhartha Kunti Founder of Studio SK

Episode notes

Daniel interviews Siddhartha Kunti on Founder’s Story to explore whether scent can become a digital medium, like sound or video. Siddhartha shares the moment that sparked his shift from AI surgical planning into olfactory innovation, why smell is uniquely tied to emotion and memory, and what it could unlock in healthcare, education, wellness, and immersive consumer experiences. Key Discussion Points: Siddhartha explains how a Japan distillery tour triggered his obsession with decoding flavor and aroma using AI pattern recognition, leading him to analyze hundreds of beverages and massive molecular datasets. He breaks down why smell has taken so long to digitize, pointing to its complexity, the millions of molecules involved, and the human variability in perception shaped by culture, environment, and biology. He discusses the idea of building an “LLM for scent” by combining molecular data with subjective human labeling across global populations. The conversation expands into real world implications, from COVID’s impact on mental health through smell loss, to Alzheimer’s detection through body odor changes, to scent driven therapy like recreating a loved one’s smell in everyday life.