How Count Finance Tackles Millennial Money Anxiety with Automation & Empathy

Episode notes

What if your money app actually reduced your anxiety instead of triggering it?In this episode, Laura Cornely shares how she walked away from private equity to build Count — a fintech that’s deeply personal, empathy-led, and built for millennial mental clarity. What You'll Learn: How money anxiety is the unspoken epidemic of our generation — and how Count tackles it Why sales psychology is baked into the onboarding of personal finance tools How Laura conducted 100+ user interviews before writing a single line of code What bootstrapping a fintech with your co-founder husband really looks like Why female fintech founders often see pain points that others miss The startup advantage of designing for emotion, not just metrics How Count prioritizes trust, transparency, and mental ease in their UX Why VCs misunderstand tools built for mental health + money Guest Spotlight:Laura Cornely, founder of Count Finance, is a former private equity executive who turned to fintech after realizing the deep emotional disconnect in traditional financial tools. She bootstrapped Count alongside her husband, driven by a mission to solve real user anxiety with radical transparency and calm tech.