How to Build Executive Presence and Influence with CEOs with TV News Anchor, CEO, Board Member Suzanne Bates

Episode notes

In this episode of Executiveland, Elizabeth Freedman reconnects with her former CEO and mentor, Suzanne Bates. Suzanne, founder of Bates Communications, shares her journey of selling her company to BTS and reflects on the leadership transitions that shaped her career. Together, they explore the difference between managing and truly leading, offering a masterclass in the soft skills that drive hard results. Whether you're stepping into the C-suite or redefining your current role, this conversation provides a roadmap for evolving as a leader. Key takeaways: What it really takes to build teams that weather challenges and drive organizational success The power of pairing confidence with humility and vision with practical wisdom Why reinventing your career starts with navigating major transitions, from scaling a company to selling one How true presence is less about how you speak and more about how you inspire and mobilize teams Tune in for candid advice from a veteran CEO coach on the habits that separate good executives from great ones. For more tools, insights, and strategies to lead with clarity and credibility, visit Elizabeth’s website , take the C-Suite Readiness Assessment , and