Driving Measurable Business Impact from ERG Work with Andres Gonzalez

Episode notes

Many ERG efforts fail to secure sustained attention and funding because they are not connected to measurable business outcomes. In this episode, Andres Gonzalez, Vice President and Chief Belonging and Community Engagement Officer at Froedtert ThedaCare Health, shares how he repositioned ERGs to drive results across a large healthcare system. He explains how treating employee and community insight as strategic intelligence can improve market reach, patient access, and operational performance. This episode reframes ERGs from internal support groups into business drivers that influence growth and execution.