Joyce Durst on Building a Culture of Empowerment in Tech Leadership

Episode notes

For the short video summary, please click here . Watch the full video here . In this episode of Enabling B2B Buying with Charles Bernard, we highlight empowerment in tech leadership through the story of Joyce Durst , founder and CEO of Growth Acceleration Partners (GAP). While many CEOs focus solely on growth, Joyce shares how building a strong culture rooted in values, empathy, and customer-centricity leads to long-term business success. Together, Joyce and Charles explore how a culture of empowerment strengthens teams and sharpens B2B sales in today's rapidly evolving tech landscape. In this conversation, Joyce and Charles explore: Technology's Trajectory: Comparing technology's evolution with the shifting landscape of how people buy. The Full Circle of Selling: Selling now favors a relationship-driven model, therefore focusing on the customer's business problems. GAP's Core Values in Action: Joyce’s "why" is rooted in three values: Striving for Greatness, Being Agile (embracing change), and Investing in People. The CEO’s Toughest Choice: Joyce advises entrepreneurs to be bold and stand by their values, especially in challenging times.