Carol Eversen on AI Search, Buyer Trust, and the Future of Revenue Growth

Episode notes

For the short video summary, please click here . Watch the full video here . In this episode of Enabling Buying: A B2B Sales and Revenue Podcast , host Paul Kirch sits down with Carol Eversen , Area Managing Partner, CMO, and CRO at Chief Outsiders , to discuss how AI is reshaping search, buyer behavior, and revenue generation. With leadership experience spanning companies like AT&T, LexisNexis, MasterCard, and ALM Media, Carol brings decades of expertise in growth strategy, demand generation, and customer-driven marketing. Paul and Carol explore how today’s buyers are relying more heavily on AI tools like ChatGPT and Perplexity to research companies before ever speaking with sales. As a result, traditional SEO strategies and outbound tactics are evolving rapidly. Carol explains why reputation, authority, trust, and relevance now play a much larger role in whether a company gets discovered, shortlisted, or ignored entirely.