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96: How to Get on the Backbar with Ken Ruff of Stellar Brands
Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry · 2025-05-30 · 39 min
Episode notes
Securing a chain placement for a brand can drive great awareness and trial. We talk with Industry Veteran and LinkedIn connoisseur Ken Ruff of Stellar Brands to learn what tips brands need to know when they are pitching chains, what mistakes to avoid and how best to leverage social media.