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92: Exploring the No / Low Category with @drinkparch
Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry · 2025-01-10 · 34 min
Episode notes
No and Low alcohol brands aren’t just for Dry January any more. We sit down with Ila Byrne, co-founder of Parch Spirits ( @drinkparch ) to hear how her brand came to life and what marketing strategies she uses to raise awareness.