Investing in Irish AdTech with Mike Kelly

Episode notes

In this episode, we sit down with Michael Kelly, a true digital pioneer and veteran of the media and AdTech landscape. For more than two decades, he has been at the front edge of every major wave in media, marketing, and technology, building, scaling, and transforming high-growth companies across the U.S., UK, and Ireland, including giants like AOL, Time Warner, and The Weather Company. As co-founder of KellyNewman Advisors, Michael helps founders and investors accelerate growth, sharpen go-to-market strategy, and execute M&A. He shares his journey, the biggest evolutionary changes he’s witnessed in AdTech, and his current focus: how AI is reshaping marketing, measurement, and value creation. Now, Michael is turning his strategic attention to the vibrant Irish ecosystem. We dive deep into: Why Ireland could be the next hot spot for AdTech innovation. The specific market gaps he sees Irish startups are uniquely positioned to fill. The traits, technologies, and metrics that make a founder or company stand out to him as an advisor and potential investor. Practical advice for Irish founders looking to scale internationally.