Tips for Interim CMOs and Fractional CMOs

Episode notes

What It Takes to Be an Indispensable CMO | Alan Gonsenhauser Interview Alan Gonsenhauser, founder of Demand Revenue and former CMO at 11 companies, shares what truly makes a CMO indispensable in today’s business landscape. Topics Covered: How customer-led growth drives long-term value Why churn kills growth—and how to fix it The power of aligning brand, demand, and retention What most companies still misunderstand about marketing Advice for new fractional CMOs and PE-backed execs Ideal for CMOs, PE investors, and marketing leaders who want to lead like business strategists. Learn more at: demandrevenue.com #CMO #MarketingStrategy #CustomerLedGrowth #FractionalCMO #PrivateEquity #Churn #DemandGeneration #ExecutiveLeadership #AlanGonsenhauser