Connect To Market - Alan Gonsenhauser
Demand Revenue · 2025-09-22 · 45 min
Episode notes
Unlock the Secrets to Becoming an Indispensable Marketing Leader | Connect to Market Podcast In this episode, host Casey Cheshire sits down with Alan Gonsenhauser, founder & CEO of Demand Revenue LLC, 11-time CMO, mentor, and executive adviser to over 150 CMOs and marketing leaders. Alan shares powerful insights on: Why CMOs must act like business leaders, not just marketers The shift from performance marketing to building a remarkable brand and future pipeline How to align marketing, sales, product, and customer success for faster growth Understanding churn, retention, and lifetime value as key financial drivers The role of AI in convergent vs. divergent thinking — and how to stay innovative If you want to become the kind of marketing leader your CEO and CFO see as a strategic partner, not just a tactical executor, this episode is a must-watch. Books & Concepts Mentioned: Winning on Purpose by Fred Reichheld Net Promoter Score (NPS) & Earned Growth Clayton Christensen’s Disruptive Innovation