The Skills Marketing Leaders Need That Nobody Teaches (But EVERYONE Needs)

Episode notes

Most marketers are promoted into leadership because of what they know, but leading marketing demands a completely different set of skills that nobody is teaching. In this episode, Dan and Phil break down the core skill gaps holding marketing leaders back right now: AI literacy and prompt engineering, commercial and financial acumen, and technology and data fluency. They cover practical ways to build each one, from filling potholes before building bridges with AI, to learning how to read a P&L and speak the language of the board. Click here to get your free AEO visibility audit Click here to