Steal This Marketing Measurement Framework

Episode notes

Most marketing dashboards are filled with vanity metrics that position marketing as a cost centre rather than a revenue driver. In this episode, Dan and Phil break down their 3-layer dashboard framework that gets executive buy-in and demonstrates real business impact. We explore the critical difference between commercial metrics, leading indicators, and channel performance data, plus why marketers struggle to gain trust when they focus on the wrong measurements. Click here to get your free AEO visibility audit Click here to