Most of Your PPC Is a Waste (And How to Fix It)

Episode notes

Most B2B marketers are wasting a fortune on PPC without realising it. Dan and Phil expose the critical mistakes driving up costs and hiding bigger problems in your marketing strategy. Discover why attribution data can trap you into over-investing, how poor landing page experiences are killing conversions, and why dependence on PPC blinds you to better opportunities. Plus, learn how AI search is about to disrupt everything you thought you knew about Google Ads. Click here to get your free AEO visibility audit Click here to