How Cognism Executed the Perfect Product Launch w/Liam Bartholomew
Demand Decoded: Demand Generation & Business Growth · 2025-06-16 · 59 min
Episode notes
Go behind the scenes of Cognism's Sales Companion product launch with VP of Brand Marketing Liam Bartholomew. Discover how they refined their ICP through extensive research, developed the winning "plus one" messaging concept, and executed a comprehensive go-to-market strategy that actually delivered results. From creative development and message testing using tools like Wynter, to their internal launch party and influencer marketing approach, this episode reveals the tactical details most teams never share publicly. Learn from their biggest mistakes and discover what worked brilliantly in driving real engagement and pipeline. Click here to get your free AEO visibility audit Click here to