Thought Leadership Ads & Zero Click Content

Episode notes

What if every advertisement you saw provided you value/impact/helped you solve a problem? Or, what if every ad gave you inspiration, encouragement, and entertained you? What if you were driving down the highway and the countless billboards you saw provided something of meaning and value to you in the advertisement; not just a weak promise to solve a problem if you give the company money? Not only have I seen this type of advertising work wonders to drive most efficient way to build brand affinity and drive revenue (especially in the B2B world), but I believe this is the future of marketing & go-to-market as consumers are tired of the same old direct-response type ads (i.e. "look at how awesome we are so buy my stuff") - Not including the fact that your buyers sees thousands of ads per day. Traditional advertising is getting less and less effective at delivering & creating trust (#1 currency in business) that is essential for large B2B purchases. This is why my conversation with Casey Hill was so great.