MSP Channel Strategy 2025: Driving Growth, Pipeline, and Retention

Episode notes

This week on Security Revenue LIVE , Taylor Wells is joined by Jabari Norton (Edge Delta) and Aaron Petterick (Zero Networks) for a deep dive into the evolving world of channel partnerships in cybersecurity. Tune in as they share: How partnership strategies have shifted with the explosion of AI and shifts in financial markets Why MSPs and MSSPs are more crucial than ever for scaling your go-to-market strategy Insights on enabling and empowering your channel partners for maximum impact Tactical advice for co-selling, co-marketing, and accelerating growth together Real talk on the changing landscape—everything from quantum computing’s impact to making partnerships work for high-growth companies How to actually measure impact and get internal buy-in for your partnership programs Whether you’re building a partnership program from scratch or looking for new ways to drive results, this conversation is packed with actionable insights from leaders who’ve seen every stage of the cyber channel evolution.