Finding The Right Go-To-Market Talent & Landing Your Next Gig

Episode notes

You can have the best product & go-to-market strategy, but if you don't have the right people in the right seats, it doesn't matter Conversely, if you are a stellar GTM professional but you pick the wrong company, you are set-up for failure. In 2023, we have a interesting paradox we are looking at: many folks (myself included) were laid off this year or in 2022 but many companies are struggling to find the right GTM talent even with the surplus of supply. Thankfully, Graham Locklear, a stellar GTM recruiter and extremely knowledge in the fundamentals of GTM came on the show and shared his best practices for hiring the right go-to-market talent and finding your next role.