What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners
Cyber Go-To-Market Talk | Cybersecurity B2B Sales Leadership & Revenue Growth · 2024-05-28 · 35 min
Episode notes
Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now? This episode addresses these current challenges and more, providing valuable insights for sales and marketing leaders looking to accelerate their revenue growth in 2024. In this conversation we discuss: The challenges and successes in finding warm leads and leveraging market intelligence in 2024. How authenticity and trust in marketing and leadership are impacting sales effectiveness this year. The evolving role and current effectiveness of SDRs/BDRs in outbound marketing amid technological shifts. About our guest: Patrick Sheehan is a seasoned sales leader and the Chief Revenue Officer (CRO) and Founder at RevelUp and CRO at Network to Code.