The Unconventional Growth Playbook: Europe, SMBs, and Cyber Insurance – Christian Werling, CRO, Eye Security
Cyber Go-To-Market Talk | Cybersecurity B2B Sales Leadership & Revenue Growth · 2025-09-09 · 40 min
Episode notes
Are you wondering how to leverage unconventional go-to-market strategies to accelerate growth in cybersecurity? Curious about integrating cyber insurance into your offer to stand out in a crowded landscape? This episode provides answers by spotlighting a company bucking the traditional playbook—and winning. In this conversation we discuss: Targeting SMBs in Europe by simplifying security products and services and tailoring to unique buyer needs Building a true partner-first approach with IT service providers and insurance brokers to create trusted channels Bundling cyber insurance and cybersecurity to remove buying friction and drive faster sales cycles About our guest: Christian Werling is the Chief Revenue Officer at Eye Security, one of today's fastest-growing cybersecurity companies. Christian brings extensive experience in sales leadership and a sharp focus on innovation in go-to-market models and partnership strategies. Summary If you want to rethink your sales tactics and learn how Eye Security became a top-15 fastest-growing cybersecurity company by targeting SMBs in Europe, this is a must-listen episode.