From 8 to 500: Scaling Hypergrowth in Cybersecurity GTM – Ryan Carlson, President of GTM, Chainguard
Cyber Go-To-Market Talk | Cybersecurity B2B Sales Leadership & Revenue Growth · 2025-09-02 · 42 min
Episode notes
Are you wrestling with how to scale your sales team without losing focus on what truly matters? Do you wonder how to maintain a customer-centric approach as your company experiences hypergrowth? Or maybe you’re trying to figure out the right time and way to segment your go-to-market organization. This episode offers deep, practical insights on these pressing challenges, straight from one of cybersecurity’s fastest-growing companies. In this conversation, we discuss: Chainguard’s unique approach to building scalable, segmented go-to-market teams early and the risks and rewards involved The art of shifting from product-led to value-led sales, and why the customer’s “aha” moment matters Lessons on integrating sales, marketing, and customer success for synchronized, fast, and sustainable growth About our guest: Ryan Carlson is President of Go-To-Market at Chainguard, a cybersecurity company that’s seen exponential growth, rising from under 10 employees to nearly 500 in just a few years. Formerly a key leader at Okta, Ryan brings a wealth of experience in building teams, scaling revenue, and cultivating customer trust in the enterprise software world.