EMEA Expansion, AI Experiments & Channel Secrets: Inside Legit Security’s 2025 Strategy

Episode notes

Are you struggling to differentiate your cybersecurity company in a sea of similar-sounding competitors? Wondering how to effectively position your solution in a market flooded with acronyms and overlapping technologies? Or are you trying to scale growth while navigating the complexities of partnership-driven sales? If so, this episode has some actionable insights to help you accelerate your go-to-market strategy and revenue growth. In this conversation we discuss: The challenge of defining and positioning “ASPM” in the crowded application security market Legit Security’s partner-first, value-driven channel strategy for scaling growth Real-world use of AI in sales and marketing to prioritize accounts and scale content About our guest: Dave Howell is the Chief Marketing Officer at Legit Security, a leader in Application Security Posture Management (ASPM). Dave brings a wealth of experience in cybersecurity marketing and sales, and is passionate about building partner-led growth and leveraging AI to drive smarter go-to-market motions.