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Cyber Go-To-Market Talk | Cybersecurity B2B Sales Leadership & Revenue Growth

Breaking Out of Stealth: The Story Behind Spektion’s New Approach to Software Vulnerability

Cyber Go-To-Market Talk | Cybersecurity B2B Sales Leadership & Revenue Growth · 2025-06-03 · 26 min

Episode notes

Are you a cybersecurity sales or marketing leader seeking new ways to stand out in a crowded market? Do you struggle with demonstrating real value to CISOs who have “seen it all” and are wary of generic pitches? Wondering how to engage technical buyers who know the ins and outs of your product’s shortcomings? This episode with Joe Silva, co-founder and CEO of Spektion, is packed with fresh perspectives on tackling these challenges head-on. In this conversation we discuss: The pitfalls and advantages of moving from practitioner to cybersecurity founder, and its impact on product-market fit How Spektion approaches runtime vulnerability analysis to address long-standing pain points in vulnerability management Lessons learned from launching a startup out of stealth, and go-to-market strategies for early-stage cybersecurity companies About our guest: Joe Silva is the co-founder and CEO of Spektion, bringing a unique blend of experience as a former CISO at JLL and cybersecurity leader at TransUnion.

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