Driving Growth and Engagement Part1: Strategies from WNTD Founder Liz MacAulay (Elizabeth Italiano)

Episode notes

In the Customer Success Pivot Your Career podcast, hosts Alex White and David Lokietz discuss customer success strategies with Liz MacAulay (Elizabeth Italiano), Founder & CEO of the consulting firm, What Not To Do (WNTD) Partners. Discussions include the impact of Gen AI, developing truly personalized customer engagements and evolving customer success into a revenue center. Elizabeth also shares her experiences and insights on go-to-market strategies, business acumen for CSMs, and the value of identifying ideal customer profiles.