Your SEO Playbook is Toast: Welcome to Search in 2026

Episode notes

In this episode of Playbook Broken, host Marc sits down with Myriam Jessier , SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future.